Latest Episodes
![[610] What Buyers Want Less Of From You](https://episodes.castos.com/salesexperiencepodcast/images/1514896/What-Buyers-Want-Less-Of-From-You.png)
Episode 610
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July 17, 2023
[610] What Buyers Want Less Of From You
How have buyers changed these days? What do they want less of from salespeople now? In this solo episode, I talk about buyers, specifically,...
00:11:24
![[609] Summary of Dr. Kevin Chase Sales Gems](https://episodes.castos.com/salesexperiencepodcast/images/1510666/Summary-of-Dr.-Kevin-Chase-Sales-Gems.png)
Episode 7
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July 14, 2023
[609] Summary of Dr. Kevin Chase Sales Gems
Why is it important to also learn about the human side of sales, and not just about the product? What happens to most people...
00:13:33
![[608] Automation, Augmentation, and the Future Of Sales, with Dr. Kevin Chase from Washington State University](https://episodes.castos.com/salesexperiencepodcast/images/1510665/Automation-Augmentation-and-the-Future-Of-Sales-with-Dr.-Kevin-Chase-from-Washington-State-Unive.png)
Episode 608
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July 13, 2023
[608] Automation, Augmentation, and the Future Of Sales, with Dr. Kevin Chase from Washington State University
What parts of the sales process are best suited for augmentation? What parts can be automated by AI? Augmentation is the use of technology...
00:26:27
![[607] Teaching The Process Not The Product, with Dr. Kevin Chase from Washington State University](https://episodes.castos.com/salesexperiencepodcast/images/1510664/Teaching-The-Process-Not-The-Product-with-Dr.-Kevin-Chase-from-Washington-State-University.png)
Episode 607
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July 12, 2023
[607] Teaching The Process Not The Product, with Dr. Kevin Chase from Washington State University
How can you help your sales team be more effective in persuading? How do you empower customers with knowledge and understanding? By understanding and...
00:26:20
![[606] The Role of Authenticity in Sales, from B2C to B2B, with Dr. Kevin Chase from Washington State University](https://episodes.castos.com/salesexperiencepodcast/images/1510661/The-Role-of-Authenticity-in-Sales-from-B2C-to-B2B-with-Dr.-Kevin-Chase-from-Washington-State-Univ.png)
Episode 606
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July 11, 2023
[606] The Role of Authenticity in Sales, from B2C to B2B, with Dr. Kevin Chase from Washington State University
What are some of the big keys to success in sales? Why is it important to be authentic? Being authentic means being genuine, transparent,...
00:32:25
![[605] How To Get Rid Of Silos](https://episodes.castos.com/salesexperiencepodcast/images/1510659/How-To-Get-Rid-Of-Silos.png)
Episode 605
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July 10, 2023
[605] How To Get Rid Of Silos
How do you get rid of silos in your organization? What are some of the negative effects of this? Silos can create barriers and...
00:11:42