Latest Episodes
![[592] Your Sales Process Versus How Buyers Buy, with Greg Zippi from BYU](https://episodes.castos.com/salesexperiencepodcast/images/1496465/Your-Sales-Process-Versus-How-Buyers-Buy-with-Greg-Zippi-from-BYU.png)
Episode 592
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June 21, 2023
[592] Your Sales Process Versus How Buyers Buy, with Greg Zippi from BYU
What are some strategies in sales that resonate with how people buy? Why is it essential to adapt to their buying preferences? People are...
00:24:09
![[591] Which Comes First - Value or Relationship, with Greg Zippi from BYU](https://episodes.castos.com/salesexperiencepodcast/images/1496464/Which-Comes-First-Value-or-Relationship-with-Greg-Zippi-from-BYU.png)
Episode 591
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June 20, 2023
[591] Which Comes First - Value or Relationship, with Greg Zippi from BYU
In what ways do salespeople provide value to their customers? How can it lead to building a strong relationship with them? Value and relationship...
00:26:29
![[590] Your Niche Doesn't Matter](https://episodes.castos.com/salesexperiencepodcast/images/1496463/Your-Niche-Doesn-t-Matter.png)
Episode 590
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June 19, 2023
[590] Your Niche Doesn't Matter
What do you think it means with 'your niche doesn't matter'? How do you connect with your customers most effectively? Sales training should be...
00:11:09
![[589] Summary of Terry Loe Sales Gems](https://episodes.castos.com/salesexperiencepodcast/images/1492294/Summary-of-Terry-Loe-Sales-Gems.png)
Episode 589
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June 16, 2023
[589] Summary of Terry Loe Sales Gems
What makes sales a profession? How does a sales professional treat their customers? In this episode, I talk about my thoughts and things that...
00:14:07
![[588] Future of Sales as a Profession, with Terry Loe from Kennesaw State University](https://episodes.castos.com/salesexperiencepodcast/images/1492289/Future-of-Sales-as-a-Profession-with-Terry-Loe-from-Kennesaw-State-University.png)
Episode 588
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June 15, 2023
[588] Future of Sales as a Profession, with Terry Loe from Kennesaw State University
What are some of the significant changes in sales throughout the years? How are you going to keep up with it? Sales professionals adapt...
00:23:44
![[587] Going From Unconscious Incompetent to Sales Professional, with Terry Loe from Kennesaw State University](https://episodes.castos.com/salesexperiencepodcast/images/1492288/Going-From-Unconscious-Incompetent-to-Sales-Professional-with-Terry-Loe-from-Kennesaw-State-Univer.png)
Episode 587
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June 14, 2023
[587] Going From Unconscious Incompetent to Sales Professional, with Terry Loe from Kennesaw State University
How did you progress along your sales journey? What are some steps that helped you become what you are now? Remember that success requires...
00:26:36