Latest Episodes
![[568] Functional Approach to the Future of Sales, with Barry Erickson from UW](https://episodes.castos.com/salesexperiencepodcast/images/1474958/Functional-Approach-to-the-Future-of-Sales-with-Barry-Erickson-from-UW.png)
Episode 567
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May 18, 2023
[568] Functional Approach to the Future of Sales, with Barry Erickson from UW
What are people looking for this day and age from salespeople? How has sales changed over the past years? In this episode, Barry Erickson...
00:20:07
![[567] Persuasion is a Process, with Barry Erickson from UW](https://episodes.castos.com/salesexperiencepodcast/images/1474955/Persuasion-is-a-Process-with-Barry-Erickson-from-UW.png)
Episode 567
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May 17, 2023
[567] Persuasion is a Process, with Barry Erickson from UW
What is the difference between manipulation and persuasion? How do you show your customers your positive intentions? In this episode, Barry Erickson from the...
00:28:03
![[566] Moving from Feature Dumper to Needs Identifier, with Barry Erickson from UW](https://episodes.castos.com/salesexperiencepodcast/images/1474953/Moving-from-Feature-Dumper-to-Needs-Identifier-with-Barry-Erickson-from-UW.png)
Episode 566
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May 16, 2023
[566] Moving from Feature Dumper to Needs Identifier, with Barry Erickson from UW
Why is it important to understand your customers' needs? What impact can it bring to others and also the business side? In this episode,...
00:30:25
![[565] Manipulation versus Persuasion](https://episodes.castos.com/salesexperiencepodcast/images/1474948/Manipulation-versus-Persuasion.png)
Episode 565
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May 15, 2023
[565] Manipulation versus Persuasion
Have you ever thought of salespeople as manipulative individuals who just care about the outcome? How could you bring a difference and stop this...
00:11:09
![[564] Summary of Lamar Johnson Sales Gems](https://episodes.castos.com/salesexperiencepodcast/images/1471015/Summary-of-Lamar-Johnson-Sales-Gems.png)
Episode 564
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May 12, 2023
[564] Summary of Lamar Johnson Sales Gems
How do you maintain long-term connections with your clients? Are you willing to lead them to a better place even though it doesn't benefit...
00:14:51
![[563] Speaking the Right Language and What Buyers Want, with Lamar Johnson from University of Texas](https://episodes.castos.com/salesexperiencepodcast/images/1471011/Speaking-the-Right-Language-and-What-Buyers-Want-with-Laram-Johnson-from-Univ-of-Texas.png)
Episode 563
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May 11, 2023
[563] Speaking the Right Language and What Buyers Want, with Lamar Johnson from University of Texas
What are some qualities of salespeople who bring value? How do you make a difference if you are in sales? The best salespeople understand...
00:20:57