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Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly...more

Latest Episodes

[652] Help Customers Get What They Want Most, with Dr. Tim Butler from Southeastern Louisiana University

Episode 652

September 13, 2023

[652] Help Customers Get What They Want Most, with Dr. Tim Butler from Southeastern Louisiana University

How do you define "adding value" in a sales context, and how can salespeople effectively provide it? Salespeople serve as advocates for their customers...

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00:34:29

[651] Creating Authentic Sales Relationships, with Dr. Tim Butler from Southeastern Louisiana University

Episode 651

September 12, 2023

[651] Creating Authentic Sales Relationships, with Dr. Tim Butler from Southeastern Louisiana University

How do strong internal relationships within a company benefit salespeople in solving potential problems that may arise during the sales process? Strong internal relationships...

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00:29:05

[650] Making Sales Simpler (Spearpoint Solutions)

Episode 650

September 11, 2023

[650] Making Sales Simpler (Spearpoint Solutions)

What are some common misconceptions or fears people have about sales, and how do these perceptions affect their approach to selling? To address misconceptions...

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00:07:49

[649] Summary of Dr. April Kemp Sales Gems

Episode 649

September 08, 2023

[649] Summary of Dr. April Kemp Sales Gems

In what ways can understanding social styles enhance our communication skills and foster more effective relationships? When you grasp different social styles, you can...

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00:17:10

[648] Creating A Silo-Free Future in Sales, with Dr. April Kemp from Southeastern Louisiana University

Episode 648

September 07, 2023

[648] Creating A Silo-Free Future in Sales, with Dr. April Kemp from Southeastern Louisiana University

How can you foster better communication and cooperation between teams in an organization? What role does leadership play in promoting a culture of collaboration?...

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00:27:11

[647] Sales Process Is About More Than Fixing Problems, with Dr. April Kemp from Southeastern Louisiana University

Episode 647

September 06, 2023

[647] Sales Process Is About More Than Fixing Problems, with Dr. April Kemp from Southeastern Louisiana University

Why is it essential for businesses to shift from a reactive problem-solving approach to a more holistic sales process that encompasses multiple stages? A...

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00:26:24